Creating a thought leadership platform to build credibility and relevance
Building a knowledge platform - 'Urbanlogue' - for ITDP India to stand out in the crowd
Location
Global
Service
Advancing your communications
Year
2023 - 2024
Collaborators
Multiple
Role
Lead - Strategy, Design and Execution
Credit
I share the credits for this work with my super awesome team at ITDP India. I do not take ownership of this work.
Organisations often struggle to stay relevant and unlock new opportunities through the right partnerships. At ITDP India, we turned this challenge into a strength - by using strategic communications to spark meaningful conversations on the issues that matter. Through our series, we invited the right voices to the table, built relationships that mattered, and opened doors to new collaborations.
Materials for outreach | Credits: ITDP India
Use of the identity for posters, graphics and more | Credits: ITDP India
"When trying to be a part of the big leagues, it's important to give first. Give thoughts, give ideas and give knowledge"
Building a knowledge platform is one of the best ways to give back to the ecosystem. Organisations gain maximum credibility and reputation from giving back.
Urbanlogue was born from a simple belief: when we actively contribute to the ecosystem—by sharing ideas, insights, and stories - it gives back in meaningful ways.
What began as a knowledge-sharing series has grown into a dynamic platform that connects practitioners, policymakers, and changemakers across India’s urban mobility space. Through curated webinars, sharp interviews, and compelling content, Urbanlogue brings forward real stories from the ground and creates space for honest dialogue.
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By giving consistently - spotlighting lessons, inviting voices, and enabling exchange - we’ve built trust, sparked partnerships, and opened new doors. Urbanlogue is our way of nurturing the ecosystem we’re part of.
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It also reflects a deeper truth: that strong knowledge platforms and strategic communication are not just good to have - they are powerful tools to build credibility, relevance, and lasting impact in the ecosystem.
